Volumes have been written from the findings of scientific studies researching the way we appear to others, and these perceptions help shape the way we think about ourselves. One conclusion reached that many realize as common sense is that social attitudes favor the physically attractive over those less physically appealing.
Studies conducted by Dr. Thomas F. Cash, Ph. D., a leading scientist and psychologist in the study of hair loss, show that hair loss makes a significant negative impact on the way we feel about ourselves and, equally important, the way others perceive us. This is particularly true in the area of first impressions, when the way you look is one of the few things that another person knows about you.
On first impression, balding makes a person look older than they are, according to Dr. Cash's research. Conversely, those with a full head of hair are consistently perceived to be younger.
You can click here to read actual excerpts from a report authored by Dr. Cash titled, "The Psychosocial Effects of Male Pattern Balding"
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